The Brix Packaging Competition was held on Monday, October 27th, 2025, at the Innovation Center of Alzahra University.
The event was attended by esteemed professors of Alzahra University — Mr. Ahmad Abedini, Ms. HonarBakhsh, Ms. KheirAndish, and Mr. Fartashvand — as well as the CEO of iToy, Mr. Pishvaei, and his colleague, Mr. Ghasempour.

Students from universities such as the University of Art, University of Tehran, Iran University of Science and Technology, Tehran Markaz, and Alzahra University gathered together and began designing packaging structures and graphics under the mentorship of Mr. Pishvaei. Throughout the process, Mr. Pishvaei supervised the students’ work closely and shared practical insights to help align their designs with real-world production.

The main goal of the competition was the actual production of one selected design.
The event, held among several Tehran universities, concluded successfully with the announcement of three winners.
It was finally decided that the three selected participants would be given the opportunity to refine and finalize their designs, after which one of them would be chosen for production.