Toy Packaging: From Material to Printing

Toy packaging is not just a simple box — it’s a combination of design, safety, and marketing. The right choice of material and printing can directly affect sales and parents’ trust.

1. Types of Packaging Materials

• Ivory Board (Inderboard): The most common material for toy boxes. Durable, lightweight, and offers high-quality printing.
• Grey Back Board: A more economical option, used for budget products. Lower print quality but suitable for lightweight toys.
• Transparent Plastic (PET or PVC): Used for blister or window boxes, allowing customers to see the product.
• Kraft or Corrugated Carton: Used for outer/master packaging and transportation. Strong and protective for shipping.

2. Printing Methods

• Offset Printing: The main method for cardboard packaging; high quality and supports full-color printing.
• Five-Color Printing (CMYK + Spot): Professional toy packages often use an extra “spot color” like metallic (gold, silver) or fluorescent inks to make the box more vibrant and luxurious.
• UV Coating: Highlights specific parts such as logos or character images for added visual appeal.
• Glossy or Matte Lamination: Adds durability and protects against scratches and moisture. The choice depends on brand strategy and market positioning.

3. Importance of Design and Graphics
Marketing studies show packaging is the first factor attracting both children and parents. Bright colors, character illustrations, and clear typography grab attention. Safety information, age recommendations, and warnings must also be legible to gain parents’ trust.

4. Final Inspection and Standards
Before hitting the market, packaging must be tested for durability against pressure, moisture, and damage. Meeting standards such as CE (European Union) and EN71 (Toy Safety) is essential.